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This Saturday, November 28, is Small Business Saturday. While Black Friday is typically a day that retail chain stores see much of their profit, Small Business Saturday puts the focus on shopping at locally owned businesses.

Small Business Saturday was created by The American Express Company in 2010 to help small businesses still reeling from the Great Recession of 2007-2009. In 2011 the United States Senate unanimously passed a resolution in support of the day. Growing in popularity since then, Small Business Saturday puts an annual national focus on shopping with local retailers and merchants on Thanksgiving weekend, the busiest shopping period of the year.

Why shop small? Small businesses are essential to the economic wellbeing of every community. They stimulate local economic growth by bringing employment and income to their communities. Small businesses are also the lifeblood of the national economy, creating two-thirds of new jobs and driving innovation.

As a consumer, you are a key part in helping small businesses thrive and with all of the difficulties in 2020 it is more important than ever to shop small in your community! When you shop or dine at a small business, you show support and help sustain the businesses in your neighborhood and community. Your support helps your community stay vibrant and keep your favorite small businesses open.

Cyber Monday was created to encourage people to shop online, and this year we are making it easy to shop small from the comfort of your own home! Everything in our online store is 10 – 50% off now through Christmas Eve. Discounts are displayed in the online store for everything 20% off or more and all other items will show a 10% discount when added to your cart.

Small Business Saturday continues to be an annual holiday shopping tradition. It is just one part of the larger Shop Small Movement to support small businesses year-round. So, on Saturday—and every day—please support your favorite small businesses, both in-store and online.

We at llyn strong fine art jewelry thank all of you for supporting us!

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